Philosophy
My three pillars of inspiration
The three pillars are inspired by arbiters of virtuosity, mavens of ingenuity, and the boundless spectrum of knowledge waiting to be harnessed, unleashed, and absorbed for unprecedented product development.
The three pillars are inspired by arbiters of virtuosity, mavens of ingenuity, and the boundless spectrum of knowledge waiting to be harnessed, unleashed, and absorbed for unprecedented product development.
The design project always begins by identifying the existing human problem is.
Research follows with an accurate assessment of the context of a product or service. Here, the aim is to identify opportunities for breakthrough innovation.
Then, an analysis of the insights found are then used to explore opportunities for innovation. This phase includes conceptual development.
Afterwards, testing the assumptions of the concepts developed require the use of rapid prototyping methods to help further understand what resonates with users.
Finally, a learning and launch approach is deployed to receive fast feed-back cycles by users to further enhance the user experience.
AT&T
AT&T
AT&T
Verizon Wireless
Burger King
Northrop Grumman
Leading the Amazon Q Developer in Amazon OpenSearch Service user experience for the open source OpenSearch Project.
Responsible for end-to-end UX strategy and designs for cloud SaaS applications powering Blizzard's high volume transactional eCommerce platform.
Initiated research and development of the next generation UX analytics platform for visualizing customer journey user sentiment.
Scaling world-class user experience strategy, operations, and tactics across 9 product verticals for Hilton eCommerce.
Scaled world-class user experience strategy, operations, and tactics across 9 product verticals for Hilton's eCommerce presence.
Managed the Cloud UX department in Sony's Cloud Gaming Engineering & Infrastructure division.
Established a design-led innovative culture within an enterprise agile development environment.
Led both UX initiatives for AT&T's new projects including eReporting and Software Defined Networks Ordering Module.
Graduated from SCAD with as a Master of Fine Arts in the practice and scholarship of Design Management.
Managed 11 heuristic evaluation projects to align P&G iconic product portals with UX principles of Behavioral Science and Art Theory for Tide, Gain, Charmin, and more.
Led the 2013-14 Brand-Design Research initiative to enhance customer experience models through a Large N-Quant survey and reported findings to Regional Directors.
Consulted administrative team who won the $60M General Motors Chevrolet account for client walkthroughs and pitch through usability research audits of existing enterprise portals.
Graduated from UT Austin with a Bachelor of Arts in Spanish and Portuguese, Corporate Communications with certification from McCombs School of Business of the Business Foundations Program.
Reconfigured the 65-inch, RFID activated, touch-screen kiosk for Northrop Grumman using the Pulse Study method through UI enhancements and interaction design.
Founded digital agency startup and championed full brand identity focusing on user experience design, usability research, cost-effectiveness, and client-side performance.
